Ford Australia announced that they are going to shut up shop in 2016.
There has been much anguish in the media and from blogs about how bad this is.
Everything and everyone has been blamed from the Carbon tax ,tariffs Government etc.
Ford are closing shop because they have failed (IN AUS at least) to keep up with the changing car market.
Not Many people these days want a big gas guzzling V8 or even a V6 that are more expensive, less fuel efficient and less well built than what you get from overseas markets and sold next door in dealerships and sometimes by the same dealerships.
I am mainly talking about cars that come from Asia now.
The stigma that Asian cars are somehow inferior is well and truly in the past. They are well-built, efficient, comfortable, and mainly much cheaper.
In effect, with the Asian cars you get very good value for your dollar. Stick with an Aussie build and you are paying for the name and get an inferior product.
We must face up to the fact that we do live in a global world now. People know it and spend their money wisely on what they get for their dollar – not some patriotic rubbish about buying Australian.
Buy Australian by all means if the product is as good and the same or close to quality but I am not going to buy a dearer, inferior product just because it is Australian .
So Ford announces in a very roundabout way that they are going to close manufacturing in Australia in 2016.
Approximately 1600 people will lose their jobs.
Sad, but at least they have had warning – and if past experiences are anything to go by, those workers will be offered incentives (i.e. cash) to stay with the company until it does close. Otherwise, everyone will be looking for another job and Ford may close earlier than expected due to lack of staff .
At least they have gotten a fair amount of warning that they are going to be out of work,
What about the people that turn up to their factory and find the gates locked by administrators? Or the bloke out driving long distance who gets a phone call 2000 ks from home saying you can go as far as what fuel you have left then find your own way home as the fuel cards will no longer work?
Where is the public angst ,media outrage and the political promises for these poor people?
Where is the cash for “retraining”? The counsellors to help them through? The extra payments so the PM or whoever is in power looks like they care?
The big companies when they go bust get all the media. But no one seems to care about the little companies.
This a failing of both major parties – Labor and the Coalition – and the announcement by the PM that the government is going to throw millions at 1600 workers that at least have 3 years before they are out of work is vote buying at its most obvious.
Doesn’t matter if it is Labor or the Libs – it is still wrong.
Both Ford and General Motors (the American owners of Holden) have sussed out that Australia is no longer a viable, profitable market for them.
Good riddance to bad rubbish.
In my little way I used to buy exclusively American equipment, but have now purchased a European vehicle and am kicking myself that I didn’t buy one sooner.
Ingrained prejudices in industries are hard to break, but government bailing out old useless industries should stop.